eBay Germany
As an In-house Designer for ebay, I’ve focused on both the time management, delivery, as well as creative output of campaign briefs from start to finish, continuously collaborating with the copy team and marketing to align on visual and verbal key messaging.
I’ve designed for a variety of campaigns, producing advertisements & visual assets. Contribution to the website's look and feel, as well as brand experience. The key aspect of the role was fostering thoughtful awareness of the brand identity and current trends when curating product & lifestyle imagery and visuals for campaigns.
Working with the creative team, including designers, directors, copywriters, and marketing management, as well as account management at Dept and eBay to ensure timely delivery and excellent outcome of creative briefs.
Other examples of design work with eBay include:
Online/Offline Ads and on-site banners
Responsive emails
Landing pages
Browse nodes
Visual navigations
Print media
Video
Pre-loved Fashion - Browse node
Crafting the visual direction for a browse node and developing a unified and visually appealing interface that steers users through the assortment of available second-hand fashion items. Here are essential aspects that were considered within the project:
Color Scheme:
Selecting a color scheme that mirrors the brand identity and cultivates a visually pleasing ambiance.
Explore colors linked with fashion and style, ensuring consistency in the color palette throughout the browse node.
Imagery:
Utilizing high-quality images that showcase the intricacies of fashion items.
Consider maintaining uniform styling for product photography, establishing a cohesive and professional aesthetic.
Implement a consistent visual style for all imagery, upholding uniformity in color balance and lighting.
Whitespace:
Effectively employing whitespace to prevent visual clutter and foster a sense of balance.
Utilizing spacing to segregate different sections and elements, enhancing overall readability and navigation.
Visual Hierarchy:
Establishing a distinct visual hierarchy to lead users through the browse node.
Employ varied font sizes, colors, and placement to accentuate crucial elements like category names and product details.
Consistency:
Sustain a uniform visual style across all pages of the browse node to cultivate a seamless user experience.
Verify that visual elements align with the overarching brand image and messaging.
Seasonal or Thematic Elements:
Ponder the integration of seasonal or thematic elements to infuse the visual direction with freshness and relevance.
By meticulously contemplating these visual elements, we came up with a devised browse node that not only fulfills users' functional requirements but also delivers an aesthetically pleasing and captivating experience.
