This project involved the exploration and redefinition of a contemporary visual identity that encapsulates the core values and mission of an organization. Nokia, selected for this redesign initiative due to its extensive history in the mobile industry, the Microsoft Acquisition in 2013, and its continually evolving business model, provides a compelling canvas for this redesign endeavor.
The outcome of this undertaking introduces several visual aesthetic approaches to Nokia's identity. This transformation achieves a harmonious blend of futurism and nostalgia by crafting logos and posters that draw inspiration from design trends and movements spanning three decades: 80s, 90s, and 00s. These designs are ingeniously integrated into diverse and unexpected contexts, purposefully invoking emotions ranging from humor and contemplation to sheer surprise.
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